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IQ Surveys

Get inside the mind of fund buyers

Using predictive data to engineer topical surveys and generate custom whitepapers with the results for clients.

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IQ SURVEYS

Data-driven insights with engaging questionnaires

IQ Surveys harness Asset TV’s digital platform to craft highly engaging and relevant questionnaires that connect with key decision-makers:

Flexible Survey Options: Choose from our monthly schedule of pre-designed surveys, or create a bespoke topic aligned to your strategy.

Rotating Topics: Survey topics are refreshed quarterly, ensuring fresh and relevant insights. Sponsors can book their preferred topics for the entire year.

IQ Surveys
PRECISION ANALYSIS
Why our insights matter
Our proprietary audience surveys reveal crucial details about fund buyer motivations, preferences, and strategies, enabling you to:
KEY FINDINGS

Empowering outreach with deeper insights

Every IQ Survey is paired with a comprehensive whitepaper, to amplify the results and reveal actionable insights that can fuel decision-making across your organization.:

investment allocation trends: Understand where buyers are directing their funds.

Barriers to Adoption: Identify the key challenges preventing wider adoption of your products.

manager selection criteria: Discover what factors fund buyers prioritise when choosing managers.

Key findings
IN SUMMARY

Unlock the power of data-driven insights

IQ Surveys offer a unique advantage by leveraging behavioural data from Asset TV’s digital platform to engage key fund buyers.

Through targeted, customised questionnaires, you can unlock valuable insights that resonate with decision-makers across the industry.

Whether you’re a marketing team looking to refine your messaging, a sales team guiding client conversations, or a product team testing new strategies, IQ Surveys provide the data-driven foundation you need to succeed.

Ready to get started? Get in touch with us today.

Request for proposal

SOUTH AFRICA IQ SURVEYS

Request for Proposal
IQ Surveys consist of up to five multiple-choice questions, with findings summarised in a report and whitepaper. Select one or more of the scheduled topic surveys here to register your interest and a member of the team will get back to you.
2025 Scheduled Surveys