IQ Sentiment
Track fund buyer intentions
IQ Sentiment leverages extensive data from Asset TV’s digital platform of investment professionals, to deliver concise user sentiment reports, with intuitive charts, tables, and AI-generated summaries.
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IQ Sentiment leverages extensive data from Asset TV’s digital platform of investment professionals, to deliver concise user sentiment reports, with intuitive charts, tables, and AI-generated summaries.
IQ Sentiment aggregates extensive behavioural data from Asset TV’s digital platform, tracking every search, click, video view, and interaction.
Using a proprietary algorithm, it scores each engagement, giving higher ratings to longer and more in-depth interactions, which are then presented in user sentiment reports featuring intuitive charts, tables, and AI-generated summaries.
Marketing teams gain insights into which messages are resonating with key buyers, while sales teams can identify where to focus their efforts to guide client conversions and pitches.
At the same time, product teams can observe how competitor strategies are connecting with the market.
Learn how Asset TV IQ Sentiment can support your team in making informed, data-backed decisions:
prioritise high-value leads
Refine pipeline forecasting
Strengthen competitive positioning
Enhance campaign relevance
Download the whitepaper to see how sentiment insights can enhance your sales and marketing efforts.
Each report provides 12-month topic tracking analysis, AI summaries, hottest riser summary, job role analysis, and separate tracking for each job role.
Industry reports provide in-depth company analysis, 12-month topic tracking, AI summaries, hottest risers, and job role analysis and tracking.
Optional report: With data matching, we provide custom reports with group tracking, topic analysis, AI summaries, hottest risers, and job role analysis.
IQ Sentiment is built on a comprehensive behavioural data set. Key topics aligned to searches, research and engagement from Asset TV’s audience of top fund buyers.
Industry landscape reports or your own custom report selection align with your strategy. Taking a macro view of the key players by sector, with a breakdown by job function and geography. With the option to build your own custom audience groups.
Unlock information which can integrate with your sales and marketing teams. Take the summary of key findings to share with the sales team, product development and marketing.
Ready to get started? Get in touch with us today.
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