Driving traffic using company level targeting

With a goal of boosting content engagement from advisers at target wirehouse firms, we referenced user data to create a targeted audience at a company level, with a secondary criterion of being engaged with our client’s content across the Asset TV platform in the past 12 months.

We utilized this data to target the key audience with the most relevant content to them, raising awareness for our client and increasing engagements from their target buyers.

Results

• Increased awareness of the brand with their key audience boosting brand equity with key buyers.
• Delivered engagements from only wirehouse firms