New fund launch to target advisers with an interest in sustainable investing

With the launch of a new sustainable fund, our client’s goal was to raise awareness of the new product and drive registrations for their event.

By leveraging user data and insights, we identified a target audience most likely to engage with our client’s new product and delivered smart campaigns to amplify the fund collateral and registration pages to maximize results.

Results

• Over 90,000 Impressions and 1,500 page visits from their key buyers
• The most-watched event covering sustainability across the campaign period
• Average view time was 30% higher than the 2022 Asset TV benchmark avg. view time
• The campaign had 50% higher engagement than other campaigns in the same period