Targeted survey to gain insight into those investing in municipal bonds

Wanting to gain insight into what current investors are looking for when choosing a Municipal Bond Investment and running on a tight deadline, we delivered a 10-question survey to our client’s target audience.

Using Asset TV IQ’s custom audience tools, we created a target audience from our first-party data identifying those already interested in Muni Bonds. Once this custom audience was built, we delivered the survey across multiple platforms optimizing the content for each platform to deliver maximum engagements.

Results

• Over 200 responses within 7 days from the target audience
• 100 extra responses gained from professionals who aren’t currently invested and the reasons why